If you can write something that will be relevant in the future, then it will certainly be relevant and meaningful today. In terms of traffic building timeless content connects with people on a different level. IN today’s fast passed world we forget yesterday’s news but remember the things that have meaning. In the grand scheme of things most stories covered by the media are trivial and will probably not be remembered next week. Ignore the garbage and write about something that will be useful in years to come.

Mike Volpe (@mvolpe) is VP of Inbound Marketing at HubSpot, an Internet marketing software company, where he leads the company’s lead generation and branding strategy through inbound marketing, including blogging, search engine optimization, social media, landing pages and analytics.  He is also a co-host of the weekly live marketing podcast HubSpot TV and maintains a personal blog at http://www.mikevolpe.com/.
Tell us a little about HubSpot?
HubSpot sells software to small and medium businesses to help them get more leads using inbound marketing, we’ve been around since 2006 and have over 1,000 customers using …

Do you really need Niche Marketing? The answer is defiantly yes!
A niche by definition is a role of an organism of a species within the ecosystem. Each species has a role in the ecosystem, what they do on the ecosystem affects it. There are species that have the same role in the ecosystem, but as a group each species has a different role. In marketing terms the species is substituted by a product or a service, and the ecosystem is a market segment. What this means is that a …

Tell us a little about your blog?
I blog once a day, every day. The blog is called LOHAD (it stands for “Land of Hope and Dreams,” one of my favorite Bruce Springsteen songs). It’s subtitled “random rumblings on marketing and more” — it generally has a marketing focus, but the looser format allows me to occasionally point to non-marketing things and/or popular Web memes. I also do a “Quote o’ the Day” every Friday.
Tell us a little about your Company?
CKPcreative does marketing communications: My focus is on custom editorial development, …

Six effective methods for building measurable online-to-offline conversions By Kent Lewis
Although a vast majority of traditional retailers have some sort of ecommerce on their Web sites, there are still a significant number of mom and pop brick and mortar retailers that are unable or unwilling to ecommerce-enable their Web sites. Unfortunately, many of these companies have also chosen not to leverage the Internet to boost in-store sales. I’ve outlined six effective methods for building measurable online-to-offline conversions for brick and mortar retailers below.
Ecommerce
While the focus of this article is brick …