Today people are bombarded with thousands upon thousands of advertisements everyday and they are starting to ignore them. As advertisers we need to take the fight to them with some Guerrilla Adfare. You need to make your advertisements stand out from your competitors advertisements. Guerrilla Marketing” was coined by Jay Conrad Levinson in his popular book Guerrilla Marketing, as an unconventional system of promotions on a very low budget, by relying on time, energy and imagination instead of big marketing budgets. The term has since entered the popular vocabulary …

So you own a small business and you have made the decision to build a simple website to gain internet exposure. Or maybe you already have a website that no one visits? You can be the proud owner of the slickest website you have ever seen, but if you aren’t getting any traffic because it’s not properly optimized you have wasted a good chunk of change and a lot of your valuable time. Weather you are building a site from scratch or tweaking one …

Local online marketing can increase your websites targeted traffic and increase your sales.A service based business generates income by attracting new customers and rendering your services to them. Your website will be able to accomplish this if you set up correctly. To set up your local online marketing campaign you will need to optimize your website around a theme and geographical region.
Regionalized keywords
Lets say you are a local graphic designer and you want to increase your client base. Lets say your business is located in Regina Saskatchewan. You will want …

Before reading this article you may want to brush up on the web metrics Bounce Rate and Exit Rate. You can read the post The Difference Between Bounce Rate and Exit Rate.
Most web analytic programs  track your Exit Rate and you should try and reduce the number of bounces from your site.(if your analytic program does not have an exit rate metric you can use a free tracker such as Google Analytics) . Few sites will have small exit  rates - which would be a Exit rate with less than …

Understanding Marketing

You see a fabulous girl/guy at a party. You approach them and say, “I’m fantastic in bed.”
That’s Direct Marketing.
You’re at a party with a bunch of friends and see a fabulous girl/guy. You have one of your friends approach them, point at you and say, “She’s/He’s fantastic in bed.”
That’s Advertising.

You see a fabulous girl/guy at a party. You approach them to get their telephone number. The next day you call and say, “Hi, I’m fantastic in bed.”
That’s Telemarketing.
You’re at a party and see a fabulous girl/guy. …