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Before starting a web site think of a topic/niche to center your web site around. Once you have found a niche you are comfortable competing in. Do some key-word research - think of what users will search to find your site.  Use https://adwords.google.com/select/KeywordToolExternal to get ideas for keywords and see how often they are searched. Now go search for the keywords in Google and see what sites are ranking for them.

You will need to evaluate your competition to see if you can compete.

Evaluate meta tags for keyword density
Evaluate on site …

Where Has All the Copy Gone PodCast
In the virtual world of search engine optimization, content is king. For whatever reason, vendors did not get the memo. As a copywriter for website content, I have created copy for a wide array of products and categories. The content ranges from promotional, to informative; yet, the objective is always the same. Driving traffic to a website is the absolute goal of search engine optimization. This is also where the average perception of SEO starts to get …

Local online marketing can increase your websites targeted traffic and increase your sales.A service based business generates income by attracting new customers and rendering your services to them. Your website will be able to accomplish this if you set up correctly. To set up your local online marketing campaign you will need to optimize your website around a theme and geographical region.
Regionalized keywords
Lets say you are a local graphic designer and you want to increase your client base. Lets say your business is located in Regina Saskatchewan. You will want …

Let’s face it, every organization wants a great brand. One that exemplifies your corporation’s best qualities and one that makes every customer want to purchase your products or services. Some of the most successful organizations in the world have worked hard to build and maintain a brand that people remember. However it is important to note that branding is as important for larger businesses as it is for smaller ones. But what is a brand and how can you use it to effectively convey the right message to your customers?
A …