Curt Finch of pr.journyx.com
As the creator of the Web-based time tracking industry, Journyx carves out its own path, while guiding customers to their goals and destinations. Founded in 1996, Journyx offers customers two solutions to reach the highest levels of profitability: Journyx Timesheet – a timesheet and expense management solution for the entire enterprise – and Journyx ProjectXecute – a solution that unites project and process planning with resource workload management. Journyx is the first and only company to establish Per Person/Per Project Profitability (P5), a proprietary process that enables customers to gather and analyze information to discover profit opportunities. Journyx has thousands of customers worldwide, including American Airlines, Bayer, AC Nielsen, L’Oreal, The Discovery Channel, Schlumberger, Capstone Turbine and many others. For more information, visit http://pr.journyx.com.
Tell us a little about your blog?
It’s about project management, ideas, tools etc.
We have been seeing for a long time that marketing has to move to a “pull” rather than a “push” mentality. Nobody reads their mail, or email,
or answers the phone anymore.
A couple of years now.
blogging played in your marketing efforts?
We are trying to create a space and a community where people can get good ideas and exchange them as well as enhance our brand as a place
where people will go when they have questions or want to learn more about project management or time tracking.
We measure readership and how often people search for our brand name on the web.
achieved as a result of blogging?
I have much more respect for reporters and other writers than I used to. Being interesting on a daily basis is very, very difficult. I guess
it’s made me more capable of getting past writer’s block.
What blogging platform did you use to start with? What are you using
now and why?
We’ve outsourced it to a wordpress site. We’ve stuck with them the
whole time. We wanted a different IP address for SEO reasons.
What advice would you give to a new company trying to blog?
Figure out how you’re going to be fun and interesting every day.
That’s hard.
Not really. I like www.ravensbrain.com a lot.
Where do you see your company’s blog in 10 years?
I think the world will be a very different place in 10 years so I’m not really thinking that far out. I would expect to see more video.
Probably 30 or 40.
Do you promote your blog on other social websites such as twitter?
I do. I use twitterfeed to send one blogpost a day to my twitter followers.
30 or 40 hours a week of blogging? Wow.. impressive!
That’s a huge number - but i can see how you can spend 30 or 40 hours a week on a blog.
Excellent Interview
We have a marketing team and a couple of blogs and then I myself spend time in this arena. That’s where the 30 hour number comes from. We have http://project-management-blog.com http://jxblog.org and then Journyx has a facebook thingy and then I’m a blogger on http:/inc.com (click blogs at top of screen and choose 4th one down - Business Bytes)
So yeah. It’s alot.
Is it worth it? I dunno. Sometimes it beats workin for a livin.
The old kind of marketing really just doesn’t work that well anymore. So what are you gonna do? Blogging and Twitter and Facebook and all this stuff - It’s like PR-lite.
I had a friend who got an article in the Wall Street Journal. He was psyched. Real hard work to get in there. No leads generated. Seriously this post might be every bit as effective as that traditional media, or more, and I don’t have to bribe anyone at some arrogant newspaper to get heard.
Keep up the great work!
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