So i am participating in the Probloger.net 31 days challenge to become a better blogger and i wanted to share with you all what i am doing and what i am learning. SO over the next 31 days i am going to post the assignments i get  and  what response to the assignment.  This is to both teach you something and i need your help keeping me motivated to do every assignment over the next 31 days. Assignments and home work have never been my strong suite so i need you yo keep me motivated. Yell scream email and make sure i get this done.  I also want you guys to particpate in the challenge as well.

The first assignment its to create an elevator pitch for your blog.

“An elevator pitch is an overview of an idea for a product, service, or project. The name reflects the fact that an elevator pitch can be delivered in the time span of an elevator ride (for example, thirty seconds or 100-150 words).” - Wikipedia

How to Write an Elevator Pitch for Your Blog

I’m sure there has been much written on the topic online but here’s some starting points that I use when doing this type of thing.

• Solve a Problem or Need - I’m a big believer in developing blogs that fulfil real needs and solve problems that people have. The problem need not be a big one (like World Peace) but you should be attempting to create something that people need on some level. Communicate this in your elevator pitch.
• Define Your Audience - who is your blog for? Who are you attempting to attract? IF your blog is targeting a certain demographic or type of person (and it may or may not) - include this in your pitch. If your blog is for teens, don’t develop a pitch for grandparents - target the reader you want.
• Be Clear - don’t leave people second guessing what you mean or interpreting jargon - make your elevator pitch crystal clear.
• Keep it Short - People have limited attention spans and capacity to absorb lots of information. Get to the point, eliminate unnecessary words and make it punchy!
• Stand Out - be willing to use humour or powerful imagery to grab the attention of those that hear your elevator pitch.
• Be Intriguing - your elevator pitch is unlikely to ‘convert’ people to read your blog all on its own - but it should entice them to learn more. You don’t need to say everything in it - but attempt to write something that is still in the mind of those who hear it long afterwards.
• Be Energetic but not Hyped - you convey more than just dry information when describing your blog - but you also convey what YOU feel about it. This is important - if you ‘pitch’ someone with language and a voice that is dry and uninspired you’re unlikely to convert anyone into a reader. Show people that you love what you’re doing, that you’re passionate and that you care about your topic. But don’t go too far and hype it up beyond what it is!
• Consider Using a Question - people are wired to answer and engage with questions. Ask them, even just rhetorical ones, in your pitch and you’ll hook people in.
• Be Ready to Expand Upon Your Pitch - at a recent conference I had someone come up and give me what seemed like an elevator pitch about their blog. It worked really well, they got me interested - so interested that I asked them to tell me more. The problem was that they didn’t really have much else to say about their blog. See an elevator pitch as a conversation opener - something designed to lead into further interaction with people. You don’t have to say it all in your initial pitch - but you should be ready to say more if people are interested

- Problogger

Here is what i have come up with more my elevator pitch

Is your business web site an effective marketing tool? Off the Fence helps business and bloggers build an online presence and understand the daunting world of new media.

So that’s my elevator pitch. What do you think? critiques or opinions would be great.