Tell us a little about your blog?

At KillerBlog.com, we try to give the best news and tips for entrepreneurs.

Tell us a little about your Company?
Startups.com Network is a network of business sites focused on offering services and content for a business audience.

Why did your Company Start Blogging?
We think blogging can be beneficial to both the writer and the reader. We started blogging in order to see what others are saying and to give our readers our take.

How long has your blog been operating?
I don’t remember the exact date, but we started putting it together the last trimester of 2008.

How have you used blogs in your business? How significant a role has
blogging played in your marketing efforts?

Blogs are constantly writing about the latest happenings in the startup world. We use blogs to stay up to date on everything that’s going on, and we use our blog to give our take on the subject. We don’t use blogging to market our own products, we use it to learn more and to provide entrepreneurs with the news and tips they need to succeed.

How do you track the ROI of your blog?

We track traffic through Analytics, but other than that, we don’t mind too much. I don’t want to sound repetitive, but blogging for us isn’t about getting the limelight to shine on us, it’s about learning along with our audience.

How has blogging impacted you professionally? What rewards have you
achieved as a result of blogging?

All team members, myself included, have noticed that since we’ve been blogging, we don’t find it that hard to stay up to date on current startup events. By doing research for our articles, we’ve stumbled across great blogs and bloggers that have taught us many things we then put to use on other tasks.

What blogging platform did you use to start with? What are you using
now and why?

We use Wordpress. It’s very flexible and it allows us to focus on the important part of blogging: the writing.

What advice would you give to a new company trying to blog?
Nowadays, everyone is blogging. Don’t do it for competition’s sake, or you’ll be disappointed. Try to learn as much from your blog as you want others to learn from reading your articles. It’s about growth for you and your company, not just getting a million visits every day.

Is there any blog that you look up to and model your own company blog on?
Most tech blogs are similar. We try to stay true to ourselves and avoid looking at the competition too much. By doing that, we are able to focus on writing better articles.

Where do you see your company’s blog in 10 years?

10 years is a long time, especially when you’re talking about the internet. Think about it: 10 years ago, most of the sites you read today weren’t even around. So, to sum things up: no comment.
How many hours a week does your company spend on blogging and blog promotion?

We spend an hour or two every morning. We find that by writing a bit in the morning, we are able to clear our minds and be more productive with other tasks.

Do you promote your blog on other social websites such as twitter?

Of course. Twitter has changed the way we communicate. It’s about what’s going on now. You don’t wait for Twitter to index you, like you would with Google. Twitter is dynamic, and that’s great for blogs.
If so how do you use twitter to promote your company?

We pump our RSS feed through Twitter, and we interact with our readers who like to comment using the microblogging service. It’s a great way to see how well your articles are liked, since you get almost instant answers.